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Her story in the making : Raj Register


Today‘s woman to watch for women’s history month Is Raj Register Head of Brand Strategy and Growth Audience Marketing at Ford Motor Company.Raj Register is the head of growth audience marketing communications at Ford Motor Company, where she leads development and delivery of national marketing strategies for African-American, Hispanic, women, and millennial consumers. Her role also includes implementing brand integration and retail messaging for targeted regional marketing.


Prior to joining marketing sales and service, Ms. Register spent several years working in Ford’s body engineering and product development segment.Ms. Register has an M.B.A. from Duke University’s Fuqua School of Business, an M.S. in engineering management from Wayne State University, and a B.S. in mechanical engineering from Michigan Technological University.Raj RegisterHead of Brand Strategy and Growth Audience Marketing at Ford Motor Company.Raj Register is the head of growth audience marketing communications at Ford Motor Company, where she leads development and delivery of national marketing strategies for African-American, Hispanic, women, and millennial consumers. Her role also includes implementing brand integration and retail messaging for targeted regional marketing.Prior to joining marketing sales and service,


Ms. Register spent several years working in Ford’s body engineering and product development segment.Ms. Register has an M.B.A. from Duke University’s Fuqua School of Business, an M.S. in engineering management from Wayne State University, and a B.S. in mechanical engineering from Michigan Technological University.